How Not To Do It: Press Kits

Stryper Press Kit - How Not To Do It

Press kits have changed drastically over the years, remember the days of kits like the one seen above? In today’s age of lightning fast contact press kits have been forced to change to fit multiple platforms and knowing how to create and properly utilize them is extremely important if you want your music heard while making the biggest (instant) impact possible. I’m trying something a little different this month, in lieu of a written piece you get to hear me talk. But if you’re a band working on your latest, greatest album and want to send it out properly take the 4 minutes and change to listen up, it might net you bigger coverage. Continue reading