“But hey,” you ask. “Where do all those promos come from?”
They come from PR groups, my friends. Many, many PR groups. Inboxes get stuffed to the gills with pleas for some kind of coverage, whether its a review, interview, profile, track premiere…and as the release date for an album gets closer and the reminders come in, it can get even more overwhelming. But with so much music out there, having a good PR person in your corner can make the difference between selling your album to six of your friends and family, and getting exposure (any exposure) to an audience that can pick up and carry your work forward. I’d say PR groups are a necessary evil, except my experience as both a writer and a musician has found, for the most part, these dogged flag wavers to be anything but evil.
And so I thought for this edition of Nine Circles ov… I’d highlight the music that’s come to my attention via Jadd and the folks from Red Lead Media & PR. Focusing on punk and hard rock in a variety of styles (not to mention being the in-house PR division for Magnetic Eye Records) there’s a healthy variety of music below so keep cool and dig in. Who knows, maybe something will take your fancy…. Continue reading
New York’s Aux Era are a band that staunchly defy easy categorization as they effortlessly saunter between post-metal, post-rock, psychedelic experimentation and emotionally heavy ambience. Comprised of members from Hull, On the Might of Princes and Lost Coves, to name a few, this trio put their heads together on their self-titled debut and came up with five tracks of extremely powerful yet avant garde..ish tracks that ooze through the speakers ever so gently. Yes I am aware of that sounding like a mouthful of what?! But seriously, one listen to this massive roller coaster and you’ll be hooked. The album was released back in February and we recently had the chance to sit down with the band to ask them our set of Profile questions. They were extremely gracious with their answers and offered a ton of insight in regards to their headspace on Aux Era. Head inside to see what they had to say and get wrapped around the stream contained within. Continue reading
New week and new month yet I’m still head over heels into last week’s new releases. So much good stuff came out, might take me weeks to get beyond it. Anyway, how was the weekend? Short you say? I agree but the weekend will be here again soon so there’s that. Huge coffee mugs in hand, we offer you another playlist of what grabbed our attention last week and it is indeed another great, eclectic bunch of tracks to make today more bearable. Don’t forget to subscribe to our YouTube channel here so you never skip a beat. Also, feel free to leave us some comments on what’s been grabbing your attention lately — we’d love to hear about it. Continue reading