“But hey,” you ask. “Where do all those promos come from?”
They come from PR groups, my friends. Many, many PR groups. Inboxes get stuffed to the gills with pleas for some kind of coverage, whether its a review, interview, profile, track premiere…and as the release date for an album gets closer and the reminders come in, it can get even more overwhelming. But with so much music out there, having a good PR person in your corner can make the difference between selling your album to six of your friends and family, and getting exposure (any exposure) to an audience that can pick up and carry your work forward. I’d say PR groups are a necessary evil, except my experience as both a writer and a musician has found, for the most part, these dogged flag wavers to be anything but evil.
And so I thought for this edition of Nine Circles ov… I’d highlight the music that’s come to my attention via Jadd and the folks from Red Lead Media & PR. Focusing on punk and hard rock in a variety of styles (not to mention being the in-house PR division for Magnetic Eye Records) there’s a healthy variety of music below so keep cool and dig in. Who knows, maybe something will take your fancy…. Continue reading