OK so you’ve decided you want to stop self-releasing and get on a label. You’ve produced an amazing album and you *know* without a doubt that it’s a classic. You have the perfect art, you have some snazzy band photos and now you have no idea what to do next. This is a conundrum that most bands will go through at some point.
So, what do you do? Well, you could do what most bands do, which is to start leaving links on the Facebook page of every label they can think of. This is a bad idea. Why? Because it doesn’t work. Why not? Think about it this way: How do you react when someone starts spamming your band page with links? You don’t like it, right? Same thing with a potential label. Posting links will automatically label you as a spammer.
Many bands get “smart” and decide to PM a label’s Facebook page. While this sometimes works, usually what happens is the band does something unprofessional and writes a message that reads like this:
“HAILS, I am Lord Goatvagina of the band Satanik Wolfenstein. HAILS brother. I am writing to you because my band, the mighty SATANIK WOLFENSTEIN has decided that you are worthy of releasing our new material. Here is a link to our album______”
While the above message *is* better than spamming a label page with links it will still most likely get you ignored. Why? Because there are usually at least a dozen other band’s using the same approach every single day.
So, how do you get signed? Well, to be honest, there is no real way to answer this as most of the time band’s who get signed to a label either know someone or were contacted by the label themselves. Most band submissions are generally ignored unless the label is familiar with the band.
How do you get a label familiar with you? The best way is to invest in some PR and put some albums out independently. Find a PR who can help get you noticed and your name on some reputable sites and maybe even a few print magazines. This gets your name out there and makes it more likely that your name will stand out in the pile of submissions the label receives. Yes, I know it’s not what you want to hear and it doesn’t always work, but it works far more often than spamming the shit out of labels. I’ve personally worked with several bands who have gotten signed after a successful PR campaign and I’m sure I’ll work with plenty more.
That’s it for this month’s column, I hope you enjoyed it! If you have any questions please feel free to get in touch. You can contact me on Facebook or you can find me on Twitter as @dewarpr. I can also be reached via email at: firstname.lastname@example.org
– Curtis Dewar