One of the jobs of a PR person is soliciting publications to review the albums that are released by our clients. While lots of places will only review music if they like it, many publications will just run a review even if it is not so favorable to the musician. As someone who has been doing this for a few years, I expect both good and poor reviews to come through. I know that not everyone will like the music that I represent. This is all part of the job for me. However, not all musicians realize this.
For example, a few years ago I was running a campaign for a death metal band. This band had put a lot of work into their album and were very proud of it. When I sent the album out to the media for review, most people had very favorable things to say about it. However, one reviewer at a more mainstream type publication did not care for the album and wrote a review saying so. I sent the review over to the band and figured that was that.
A few hours later however, I found out that someone had been leaving anonymous comments beneath the review calling the writer a 4 letter word and stating that the band in question was awesome. I immediately asked the band if it was them and while not admitting it, they did not deny it either. However, the comment was removed a short while later so it is obvious to me that they had something to do with it.
The point of this whole story is this: While you as a musician are very proud of your music, not everyone is going to enjoy it. All creative types end up getting criticized at some point in their career and this is something you just have to understand. Not everyone is going to enjoy your music no matter how awesome it is. The Beatles, Led Zepplin, Black Sabbath, Metallica and pretty much every *great* musician has had their music reviled by someone at some point. All you need to do is listen to the criticism, decide if it is valid in your viewpoint or not and then either shrug it off or try to fix it in the future. Making nasty comments to a reviewer will just start a war and potentially alienate you from getting coverage at that publication in the future.
I hope you enjoyed this month’s column! If you have any questions feel free to hit me up on Twitter @dewarpr. If you would like more information about working with Dewar PR, please visit our Facebook page: https://www.facebook.com/cdewarpr.